The day I broke the law... for Chik-fil-A.

Today is Easter Sunday. Which means 3 things:
1) Churches are at capacity.
2) Multi-colored eggs are in abundance.
3) Chik-fil-A is closed.

As I sit here on this Sunday afternoon craving a Chik-fil-A sandwich, I am reminded of a day not too long ago...

Date: March 26th, 2009
Time: 2:49 pm
Location: University of Florida campus, circa Buckman hall
Testimonial: On Thursday, March 26th, I had a craving for Chik-fil-A... and would stop at nothing to satisfy it.

I'm sure most of you can relate to that intense feeling when you start to crave something. You begin to weigh the options. For me, it meant driving 15 minutes out of my way towards I-75 on Archer Rd... or stopping on my way home from dance class, illegally parking my car, speed walking 300 paces to the Hub on campus, waiting in line for a "#1 no pickle with a sweet tea," and speed walking back 300 paces to my getaway car.

.... which is exactly what I did.

Sure, some of you may be sitting there saying, "What's the big deal?" Clearly you have never had an encounter with the UFPD Parking Services. (*shutter*)

Moral of my story: Some people will go to great lengths for the brands they love.

For some, it's picking a fight on the street to score a sweet new pair of Air Jordans (as discussed recently in my consumer behavior class). For others, it's traveling 300 miles to bring home a slice of authentic New York style pizza.

For me, it's risking yet another UF parking ticket (or worse -- being towed!) for a Chik-fil-A sandwich, waffle fries, and the best damn sweet tea in the south.

Happy Easter, y'all :)